Santa Clarita, California

New Contest from Princess Cruises, Xponential Fitness Offers Opportunity to Walk to Win™ a Custom All-Electric Porsche Taycan

Earning an opportunity to win a one-of-a-kind all-electric Porsche Taycan could be one step away through a fun contest from Xponential Fitness and Princess Cruises.

The Walk to Win™ Porsche contest gives fitness fans and cruisers the opportunity to win a custom branded, high-performance Taycan valued at $100,000.

To qualify for the contest, U.S. residents of legal age* can use the XPASS app from Xponential Fitness and achieve a 30-day fitness streak. An alternate way to qualify is available for Princess guests who use MedallionPay Shoreside when shopping on vacation at over 250 merchants in 28 destinations throughout the Caribbean, Mexico and Alaska.

“This contest combines the entire portfolio of Xponential 10 premier fitness brand members with Porsche to create excitement for Princess cruise vacations,” said John Padgett, President of Princess Cruises.

The contest follows a highly successful giveaway of a Porsche Taycan last year that drew nearly a million entries.

“We are gamifying fitness as we aim to make America healthier through our Walk to Win Porsche contest,” said Danyal Ali, President of XPASS at Xponential Fitness. “We added a pedometer to the XPASS app which rewards points towards fitness classes and can punch your entry into the Porsche in-app game. Don’t count your steps, make your steps count.”

Emblazoned with recognizable logos and tag lines from Princess and Xponential, the unique Porsche Taycan includes a host of accessories including:

  • BOSE®surround sound system
  • 20” Taycan Turbo Aero Wheels
  • Wheel center caps with colored Porsche crest
  • “Electric” logo on front doors
  • Interior in black/limestone beige
  • Ambient lighting
  • Lane Change Assist (LCA)
  • Silver window trim
  • Three years of 30-minute DC charging sessions with Electrify America

*Complete contest rules can be found at Entries for the contest will be accepted through May 3, 2024 and from all residents of the United States, but excluding residents of Colorado, Maryland, Nebraska and North Dakota.

Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-PRINCESS (1-800-774-6237), or by visiting the company's website at

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