About Princess Cruises

Princess Cruises ship sailing on blue ocean waters

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Welcome aboard Princess

Since 1965, Princess Cruises has welcomed guests aboard with a simple idea: travel should feel personal, immersive and unforgettable. What began as a single ship sailing to Mexico has grown into a world-renowned cruise line that connects guests to more than 345 destinations across seven continents.

When people talk about Princess, they often mention the places. Alaska's glaciers and wildlife. Caribbean beaches. Europe's timeless ports. Asia's floating markets. But it's how guests feel along the way that keeps them coming back. Every detail and experience on board is designed to make guests feel appreciated and inspired.

Our story, our promise

Four friends enjoying drinks while sitting on the edge of the illuminated Wake View infinity pool at sunset, with glass railings and ocean horizon in the background on a Princess Cruises ship. — Sunset vibes and ocean views at the Wake View pool—where unforgettable moments happen.

The Princess story started small — one ship and a bold vision to change how people see the world. What followed was decades of innovation that helped shape modern cruising itself. Princess was the first to introduce affordable balconies, flexible dining options and even weddings at sea officiated by the ship's captain. These amenities were a reflection of how we saw our guests: not as passengers, but as people with individual preferences and dreams.

Today, Princess is part of Carnival Corporation and headquartered in Fort Lauderdale, Florida. Princess Cruises operates a fleet of 17 ships with a presence in every region of the globe, all 7 continents. But the best part about Princess Cruises is that scale has never replaced heart. What defines us isn't how many places we visit, but the care that goes into every guest's experience aboard.

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Pioneers of cruise innovation

Innovation is about making every guest's journey easier, more personal and more rewarding. That mindset led to our newest ships: Sun Princess and Star Princess — the Sphere Class ships that represent the future of cruising with groundbreaking design and guest experiences.

Princess also created MedallionClass®: a first-of-its-kind experience built around a simple, wearable device called the Medallion®. With tools like OceanNow®, Manage Booking and OceanReady®, guests enjoy a seamless voyage focused on personalization and convenience. Princess was also the first cruise line to launch Movies Under the Stars® — a now-iconic poolside feature — and continues to lead with experiences that surprise and delight in meaningful ways.

Cruise ship pool deck area with glacial scenery in background — Guests enjoy onboard amenities while surrounded by stunning natural beauty, like Alaska's dramatic glacial landscapes

Why guests choose Princess

Service that feels like home

There are many cruise lines — so why Princess? Every cruise line has ships, destinations and dining. But Princess guests often compare their experience to the feeling of coming home, even if it’s their first time aboard.

We’ve even earned a nickname that still rings true: The Love Boat®. First made famous in the 1970s, the show introduced millions to the idea of cruising and left a legacy of connection, celebration and heart. Today, that spirit lives on in the way our crew remembers your name and personalizes your stateroom.

Happy family or group of cruise guests posing together — Princess Cruises creates memorable moments for families and friends, fostering the connections that earn the "Love Boat" reputation.

Four women in swimwear and summer clothing sit around a white table, laughing and holding colorful cocktails. They appear to be enjoying drinks and snacks together in a bright, casual setting. — Friends gather for cocktails and good times, sharing laughs over tropical drinks and light bites on a perfect day at sea.

The MedallionClass® experience

The MedallionClass® experience was created to take the guesswork out of cruising and replace it with comfort and flexibility.

Guests can board faster, personalize their journey and enjoy service that feels tailor-made. It's a service that anticipates rather than reacts.

Paired with MedallionNet® — fast, reliable internet at sea — the MedallionClass experience keeps you connected to what matters.

345 destinations, 7 continents

Princess sails to more places than any other major cruise line — more than 345 destinations across seven continents. Each itinerary is built to help guests go beyond the guidebooks and into the heart of every place they visit.

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Alaska

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Caribbean

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Europe

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California Coast

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Immersion beyond the port

Shore excursions are just the beginning. Onboard cuisine, music and live performances reflect the culture of each destination, so the immersion begins before you even step ashore.

Through our immersive programming, destination experts and local storytellers come aboard to share insider perspectives and behind-the-scenes insight. And on land, shore excursions go deeper than sightseeing, offering opportunities to cook with regional chefs, explore UNESCO World Heritage Sites or join small-group adventures curated by local partners.

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Silhouette of person against sunset sky on ship deck — Peaceful moments during a Princess excursion offer guests time for reflection and connection.

Life aboard a Princess cruise

Time at sea with Princess is a time for discovery. It's a chance to try something new, reconnect with what you love or simply recharge and relax while surrounded by ocean views.

A woman in a red strapless top smiles at the camera while dining at an upscale restaurant with cocktails and other guests visible in the background.

Culinary journeys

Dining aboard Princess is a celebration of place, season and craft. Regional specialties bring the flavor of each destination on board, while our signature cruise dining rooms and specialty restaurants offer multicourse meals designed to linger over.

For something truly unforgettable, the 360 Experience offers an immersive culinary journey that combines storytelling, ingredients and visuals in a one-of-a-kind event at sea. Don’t forget about a flavorful drink while you dine — we didn’t win the 2025 Award of Excellence: Wine Spectator for nothing.

Two people in white robes relax with eyes closed on heated stone loungers in a modern spa with lotus flower wall art.

Entertainment and wellness

What about Princess activities? Every Princess ship offers a rich mix of experiences, whether you want entertainment or recharge time. Signature features like Movies Under the Stars® turn evenings into open-air events, while Broadway-style shows, live music and guest entertainers fill each sailing with fresh energy.

For guests seeking quiet moments or personal care for their wellness, the Lotus Spa® offers treatments ranging from hot stone massages to facials, and the fully equipped fitness centers make it easy to stay active at sea. For pure relaxation, The Sanctuary provides a peaceful adults-only retreat with plush loungers and Serenity Steward service.

Staterooms designed for comfort

Every stateroom aboard Princess is built for rest, privacy and just the right touch of indulgence. Interior rooms offer cozy simplicity. Oceanview and balcony staterooms bring the sea closer. Suites add extra space and elevated amenities for guests who want more room to unwind.

No matter the category, every room features thoughtful touches: bedside lighting, clever storage and the Princess Luxury Bed — developed with a board-certified sleep expert to offer deep, restorative rest.

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A brand you can trust

For decades, Princess has been recognized by travel experts, industry leaders and loyal guests for delivering exceptional cruise experiences. Recent rewards and accolades include:

Best Cruise Line Itineraries — Recommend Magazine, 14-time winner
Best Cruises for Food Lovers — Food & Wine Magazine
Best Spa at Sea — SpaFinder Wellness 365
Best Cruise Lines for the Money — U.S. News & World Report
Best in Travel — Money Magazine

We are honored that our guests return again and again, not only because of where we go, but because of how they feel every time they sail with Princess.

Guests onboard a Princess cruise ship take in the views of Glacier Bay National Park in Alaska.

Princess Cruises accolade awarded for Best Cruise Line in Alaska from Travel Weekly

Princess Cruises accolade awarded for Best Shipboard Tech from Travel Weekly

Princess Cruises accolade awarded for Best Cruise Line Itineraries from Recommend Magazine

Princess Cruises accolade awarded Award of Excellence from Wine Spectator

Princess Cruises ship exterior view from water level — With 17 ships in their fleet, Princess continues the legacy that began in 1965 with one ship and a vision to make travel personal and unforgettable.

Set sail with Princess

The best time to explore the world isn’t someday — it’s the next open date on your calendar. With hundreds of itineraries across seven continents, Princess makes it easy to find a voyage that fits your interests and your travel style. Wherever you want to go next, there's a Princess sailing ready to take you there.

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