Core Values
Princess Cruises is The Consummate Host™. We achieve this high standard by focusing on our service, our people, innovation, integrity, accountability and consistency. Our core values sum up our philosophy.
We serve.
In every role, we are consummate hosts. Onboard and on shore, we demonstrate this by being warm and welcoming, respectful and efficient, gracious and polite. By embracing the ideals of the C.R.U.I.S.E. program – paying close attention to our customers' needs and desires, and treating them and each other as we would wish to be treated – we're inspired to make each interaction with Princess ideal.
We are steady.
Our customers can depend on Princess. Whether cruising with us or working with us, people know what to expect, because we deliver consistently every time. Every ship in our fleet is designed with a familiar, comfortable elegance that "welcomes people home." We are a more predictable business partner because our policies are fair and consistent.
We respect our team.
The creativity, commitment and teamwork of Princess people drives our success; we value each employee's contribution. We hire employees who share our values, we invest in their development, and respect, and recognize their accomplishments. We are strongest when we work together; we build teams that draw on their different experiences, talents, and perspectives to produce better ideas for our business and our customers.
We are accountable.
Princess is, first and foremost, a business, that must be profitable to fund our future innovation and success. We have been entrusted with extensive resources to manage and grow our company. Each of us shares a duty to use those resources wisely. Results, both financial and non-financial, are important to all of us, we each take ownership of our responsibilities and our performance.
We innovate.
Princess is a strong but quiet innovator. We listen and analyze, we create and evolve in ways that are meaningful and relevant to our passengers, travel agents, and employees. Our innovations are not gimmicks, nor bold claims without substance. We are always thinking of and moving forward with new ways to satisfy and delight our customers.
We do it right.
We do not compromise on things that matter. The safety and security of our passengers and employees is our most important responsibility. Our reputation for integrity, fairness, and professionalism os our greatest asset; we adhere to the highest ethical standards. We respect the communities in which we work and visit. We create and commit the necessary resources that demonstrate to our passengers that they can trust Princess to care for them.
C.R.U.I.S.E. With Princess
Bringing it all together is trademark Princess service, summed up in our C.R.U.I.S.E. credo: Courtesy, Respect, Unfailing in Service Excellence. It's the heartfelt greeting you receive from the Captain, the smiling face of your stateroom steward, or the waiter who knows you prefer a decaf espresso. And it's how we've treated the most discriminating guest for more than 40 years running.
