Come Back New Moments Sweepstakes Official Rules


Eligibility: The Sweepstakes is open to all residents of the 50 United States and the District of Columbia, Puerto Rico, Canada (excluding Quebec), The United Kingdom, Australia, New Zealand, Singapore, Hong Kong, and Taiwan who are 21 years of age or older at the time of entry. Void where prohibited. All employees of Princess Cruise Lines, Ltd (“Sponsor”), its advertising and promotion agencies, Facebook, Twitter, DKC, MMGY, and each of their respective parent companies, divisions, affiliates, subsidiaries, or agents (collectively, “Sweepstakes Entities”) and their immediate families (defined as spouse, child, sibling, parent, or grandparent) or household members are not eligible. Sponsor reserves the right to verify eligibility qualifications of winner.

Promotional Period: The Sweepstakes begins on January 16, 2018 at 12:00:00 pm Pacific Time in the United States (“PT”) and ends on May 15, 2018 11:59:59 pm PT (the “Promotion Period”). The Promotion Period consists of four (4) entry periods as follows:

Entry Period Number

Entry Period Start Time/Date

Entry Period End Time/Date

Entry Period's Approximate Draw Date

Approximate Winner Notification Date for Entry Period


January 16, 2018
at 12:00:00 pm PT

February 15, 2018 at
11:59:59 pm PT

February 20, 2018

March 1, 2018


February 16, 2018 at 12:00:00 pm PT

March 15, 2018 at
11:59:59 pm PT

March 20, 2018

April 1, 2018


March 16, 2018
at 12:00:00 pm PT

April 15, 2018 at
11:59:59 pm PT

April 20, 2018

May 1, 2018


April 16, 2018 at 12:00:00 pm PT

May 15, 2018 at
11:59:59 pm PT

May 20, 2018

June 1, 2018

All entries must be received by the end time/date of the Entry Period to be eligible for the corresponding Entry’s Period’s drawing, and in no situation will entries be eligible for Sweepstakes if they are submitted later than May 15, 2018 at 11:59:59 pm PT.

How To Enter: During the Promotional Period, eligible entrants ("Entrant(s)") can enter the Sweepstakes by either:

  1. INSTAGRAM: by uploading a photo showing the Theme (as defined below) to Instagram using the hashtags #ComeBackNew and #Sweepstakes, to receive one (1) entry into the corresponding Entry Period; or
  2. TWITTER: by tweeting a photo showing the Theme (as defined below) using the hashtags #ComeBackNew and #Sweepstakes to receive one (1) entry into the corresponding Entry Period.

Theme - The photo ("Photo") must showcases a moment of coming back new ("Theme"). Suggestions include photos taken onboard a Princess Cruises ship or of a destination.  

Photo must be a high quality resolution, but will not be judged. Photos posted prior to the start of the Promotion Period will be void.

Entrants must have a valid public Instagram or Twitter account to enter. Entrants can go to or to create an account for free, which membership is subject to the company's terms and conditions.

This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with, Instagram or Twitter. You understand that you are providing your information to Sponsor and not to Instagram or Twitter.  Any questions, comments or complaints regarding this Sweepstakes shall be directed to Sponsor and not to Instagram or Twitter. Please see the privacy policy located at for details of Sponsor's policy regarding the use of personal information collected in connection with this Sweepstakes.

Entries must comply with any applicable Instagram and Twitter submission requirements (some of which are located at and, respectively). Entries must comply with all Instagram and Twitter format and size requirements and the technical, creative, and legal and the Content requirements set forth in these Official Rules to be valid. Individuals who do not follow all of the instructions, use the hashtags #Sweepstakes and #ComeBackNew, and/or abide by these Official Rules or other instructions of Sponsor may be disqualified.

Entrant will receive one (1) entry into the Sweepstakes for each substantially different Photo submitted/posted, as determined by Sponsor ("Entry"). Limit one entry per person/day, regardless of the social media account used to enter.

As used herein, "Content" refers to all content you submit in connection with the Sweepstakes (including, but not limited to, Photos, images, descriptions, writings, explanations, hashtags, tag names, etc.). Sponsor reserves the right to remove and/or disqualify any Content that does not adhere to the Content requirements, as determined in Sponsor's sole discretion, as well as disqualify the entrant.

Entries hashtags, descriptions, and all other text/language must be in English. By submitting Content for the Sweepstakes, you hereby warrant and represent that your Content conforms to the Content requirements set forth herein. 

Automated entries are prohibited, and any use of automated devices will cause disqualification. Entrants may not enter with multiple e-mail addresses nor may entrants use any other device or artifice to enter multiple times or as multiple entrants.   Multiple entrants are not permitted to share the Instagram and/or Twitter account. Any attempt by any entrant to obtain more than the stated number of entries by using multiple/different email addresses, accounts, identities, registrations, logins, or any other methods may void that entrant's Entries and that entrant may be disqualified (and forfeits all prizes won), in Sponsor's discretion.  In the event of a dispute regarding the identity of the entrant, the entry will be deemed to have been made by the authorized account holder of the Instagram/Twitter account used to submit the entry.  "Authorized account holder" is defined as the natural person who is assigned an Instagram or Twitter account by Instagram LLC, Twitter, Inc., or other organization which is responsible for assigning Instagram or Twitter accounts or the domain associated with the submitted entry. Proof of submission of an entry shall not be deemed proof of receipt by the website or Sponsor. A potential winner may be required to provide identification sufficient to show that he/she is the authorized account holder of the Instagram or Twitter account (as applicable).

Entrant acknowledges and agrees that submission of Content grants Sponsor and its agents a worldwide, perpetual, non-exclusive license and right to publish, use, edit and adapt the Content in any way, in any and all media, without consideration to the Entrant, except where prohibited by law. Further, to the extent Entrant may have moral rights in the Content submitted, he/she hereby waives all such moral rights in favor of Sponsor unless the winner is an Australian resident, in which case the Entrant consents to the Sponsor and its agents doing (or omitting to do) any acts in respect of the Content which may otherwise constitute an infringement of the Entrant's moral rights.

By submitting a Content in the Sweepstakes, you hereby warrant and represent that your Content conforms to the Content Requirements set forth herein. Content:

  • must comply with these Official Rules and the Instagram and Twitter Terms of Use and Community Guidelines;
  • cannot be sexually explicit or suggestive, unnecessarily violent or derogatory of any ethnic, racial, gender, religious, professional or age group, profane or pornographic, contain nudity or any materially dangerous activity;
  • cannot promote alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing), any activities that may appear unsafe or dangerous, or any particular political agenda or message;
  • cannot be obscene or offensive, endorse any form of hate or hate group;
  • cannot defame, misrepresent or contain disparaging remarks about Sponsor or its products, or other people, products or companies;
  • other than Sponsor trademark and brand, cannot contain trademarks, logos or trade dress owned by others, or advertise or promote any brand or product of any kind including, but not limited to clothing with visible brand names or logos, without permission, or contain any personal identification, such as license plate numbers, personal names, e-mail addresses or street addresses;
  • cannot contain copyrighted materials owned by others (including photographs, sculptures, paintings and other works of art or images published on or in websites, television, movies, or other media) without permission (if a minor is featured in the Content, permission must be obtained from the person's parent/legal guardian);
  • cannot contain materials embodying the names, likenesses, photographs, or other indicia identifying any person, living or dead, without permission;
  • cannot communicate messages or images inconsistent with the positive images and/or goodwill to which Sponsor wishes to associate;
  • cannot depict, and cannot itself, be in violation of any law;
  • cannot contain any other content that is or could be considered inappropriate, unsuitable, or offensive, as determined by Sponsor in its sole discretion; and
  • cannot include composite images.

Prior to the awarding of any prize, Entrant must be able to submit proof any required permissions, including releases from all individuals depicted in any Content, in a form acceptable to Sponsor.

CONTENT POSTED TO APPLICABLE WEBSITES WAS NOT EDITED BY SPONSOR AND ARE THE VIEWS/OPINIONS OF THE INDIVIDUAL POTENTIAL ENTRANT AND DO NOT REFLECT THE VIEWS OF SPONSOR IN ANY MANNER. Any waiver of any obligation hereunder by Sponsor does not constitute a general waiver of any obligation to Entrants. Sponsor reserves the right to waive the Sweepstakes submission requirements set forth herein in its reasonable discretion. Sponsor reserves the right, in its reasonable discretion, during or upon completion of the Promotion Period, to request that any Entrant resubmit his or her Content that fails to comply with the Sweepstakes submission requirements prior to any winner selection.

By submitting Content, you agree that your Content is gratuitous and made without restriction, and will not place Sponsor under any obligation, that Sponsor is free to disclose or otherwise disclose the ideas contained in the Content on a non-confidential basis to anyone or otherwise use the ideas without any additional compensation to you. You acknowledge that, by acceptance of your Content, Sponsor does not waive any rights to use similar or related ideas previously known to Sponsor, or developed by its employees, or obtained from sources other than you. Sponsor reserves the right to, and may or may not, monitor/screen entries prior to posting them to the website. By entering, you acknowledge that Sponsor has no obligation to use or post any Content you submit. Winner's name and/or social media username/account name may be published with the submission.

BY SUBMITTING CONTENT, POTENTIAL ENTRANT ACKNOWLEDGES THAT HIS/HER CONTENT MAY BE POSTED ON SPONSOR'S WEBSITE, IN SPONSOR'S DISCRETION. By submitting Content, the entrant consents to the Sponsor and its agents doing (or omitting to do) any acts which may otherwise constitute an infringement of the entrant's moral rights.

By submitting Content, you warrant and represent that it: (a) is your original work, (b) has not been previously published, (c) has not won previous awards, (d) does not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity, (e) that you have obtained permission from a person who's name or likeness is used in the Content, (f) and that publication of the Content via various media including Web posting, will not infringe on the rights of any third party rights. Any such entrant will indemnify and hold harmless Sponsor from any claims to the contrary. Any entrant whose Content includes likenesses of third parties or contains elements not owned by the entrant (such as, but not limited to, depictions of persons, buildings, trademarks or logos) must be able to provide legal releases for such use including Sponsor's use of such Content, in a form satisfactory to Sponsor, upon request, prior to award of prize and/or naming of entrant as a potential winner.

By accepting a prize, the Winner agrees that his/her Content will be deemed a Work Made For Hire under the Copyright laws of the United States, but if it cannot be so deemed, then the winner irrevocably assigns and transfers to Sponsor all of his/her right, title and interest in and to his/her Content, including all but not limited to all copyright and trademark rights which he or she may have, in the United States and worldwide, therein, for consideration, the receipt and sufficiency of which is hereby acknowledged. Winner hereby waives in favor of Sponsor, all rights of "Droit Moral" or "Moral Rights of Authors" or any similar rights or principles of law that winner may now or later have to their Content. If the winner is an Australian resident, the Winner consents to the Sponsor doing or omitting to do any acts to his/her Content that may otherwise constitute an infringement of the Winners moral rights. Sponsor reserves the right to alter, change or modify the winning Content, in its sole discretion. Upon request of Sponsor, winner shall execute and deliver such additional instrument of assignment, as may be solely deemed by Sponsor, reasonably necessary to establish the ownership of record of the right, title and interest in and to the Content and of the copyrights transferred and "Moral Rights of Authors" waived/consented to under these Official Rules. Should Sponsor fail to request the said assignment as stated, that shall not be deemed a waiver of Sponsor's rights and Sponsor may at a later time request the assignment.

Select Content submitted by entrants who appear (based on initial review to satisfy the eligibility requirements set forth herein) could be posted to the Website and/or Sponsor's Page during and/or after the Promotion Period, as determined by Sponsor in its sole discretion.

WinnerSelection: Non-winning Entries from one Entry Period will not roll in to subsequent Entry Periods (if any). 

On or around the date listed in the chart above, one (1) Grand Prize winner for each Entry Period will be selected at random from all eligible Entries received during such Entry Period. Drawing will take place at 24303 Town Center Drive, Santa Clarita, CA 91355 on the dates outlined in Promotional Period section above. Potential Prize Winners (as defined below) will be notified by direct message on or about the dates set forth in the chart above. Sponsor is not responsible for any change in an entrant's email address and/or Twitter or Instagram account information.  If a potential Prize Winner notification or prize is returned as undeliverable, a potential Prize Winner is ineligible, or a potential Prize Winner declines the prize or any portion thereof, the prize may be forfeited and the potential winner disqualified. Sponsor's decisions on all matters relating to this Sweepstakes are final and binding in all respects pertaining to this Sweepstakes. Winners are subject to verification, including verification of age. Winners may also be required to complete, sign and return an Affidavit/Declaration of Eligibility/Liability Release, and, where lawful, a Publicity Release within five (5) days of attempted notification or prize may be forfeited.


The following prize will be available for one (1) winner each Entry Period:

  • GRAND PRIZE (1 per Entry Period, 12 total Grand Prize winners). The one (1) verified Grand Prize winner (“Winner”) from each Entry Period will win a $300 USD ($393.80CAD / $246.51GBP / $399.84 AUD / $420.76NZD) Princess gift card. Total maximum ARV of all prizes: $3,000 USD

Grand Prize winners are referred to herein collectively as “Winner(s).” Total ARV of all Sweepstakes Prizes: $3,600 USD / $4,725.18CAD / $2,961.26GBP / $4,798.08AUD / $5,049.09NZD.

Gift cards are subject to terms, conditions, and restrictions. Gift cards may only be used for purchases onboard Princess Cruises' vessels or applied as payment to a Princess Cruises booking. Gift cards may not be redeemed for cash, unless required by law. Princess Cruises does not accept responsibility for cards lost, damaged or stolen, or any unauthorized use of cards. Unauthorized resale prohibited. Complete terms and conditions are available at card terms. Acceptance and/or use of this gift card constitutes acceptance of these terms and conditions, which may change at any time.
Gift Cards have no expiration date and do not incur a dormancy fees for non-use. Gift Cards are not credit, debit, or charge cards, and have no implied warranties. Gift Cards will be activated when delivered, and will be active upon receipt by the winner. Gift Cards cannot be reloaded, meaning funds may not be added to Gift Cards after activation. Gift Cards may not be resold; resale or attempted resale is grounds for seizure and cancellation of the Gift Card without compensation. Gift Cards are not refundable or redeemable for cash, expect where required by law. Princess Cruises may refuse, cancel or hold for review Gift Cards in cases where it suspects fraud, mistake, alteration, issuance in an incorrect denomination, or violations of law, policies or the applicable terms and conditions. Gift Cards are issued by Princess Cruises. Princess Cruises reserves the right, and winner agrees that, Princess Cruises may at any time change the applicable terms and conditions for Gift Cards, as permitted by law. All matters arising out of or relating to the Gift Cards, including applicable terms and conditions except as governed by federal law, will be governed by the laws of the State of California without giving effect to any choice of law rule.

Prize is not transferable. No cash redemptions. No substitutions, except that Princess Cruises reserves the right to substitute a prize of equal or greater value. The prizes will only be awarded if properly claimed in accordance with these Official Rules. If a prize winner is 18 but deemed a minor in his/her state of residence, the prize will be awarded on behalf of the minor to his/her parent or legal guardian, who must comply with the prize claim requirements.

General Conditions: Prizes are non-transferable and no cash equivalent or substitution of prize is offered, except at the sole discretion of the Sponsor. If a prize, or any portion thereof, cannot be awarded for any reason, Sponsor reserves the right to substitute prize with another prize of equal or greater value. Prize will be awarded only to an address within the United States, DC, Puerto Rico, Canada, the United Kingdom, Australia, Singapore, Taiwan, Hong Kong, or New Zealand. Winner will be solely responsible for all applicable Federal, State, provincial and local taxes connected with receipt of prize, the use and enjoyment of prize, or any other connection with this Sweepstakes unless otherwise required by law or unless this requirement is waived by the Sponsor in its sole discretion. If a Winner is a U.S. resident, he/she will receive IRS Form 1099 for the ARV of prize. Canadian residents may be subject to withholding taxes and Canadian residents are responsible for the reporting and payment of any income tax.  Prize values are based on conversion rates as of March 2, 2016 and may vary. As a condition of accepting the prize, each Winner agrees to furnish any requested information needed for tax reporting.

By participating in this Sweepstakes, Entrants (and their parent/legal guardian if eligible minor) understand and agree (and agree to confirm in writing): (a) to abide to these Official Rules which are final and binding and the decisions of Sponsor with respect to all aspects of the Sweepstakes, which are final, (b) to accept the prize as awarded, with substitution, and to release and hold harmless Sponsor, its parent, subsidiary and affiliated companies, advertising and promoting agencies, any other party associated with the development or administration of this Sweepstakes, Instagram, Twitter and all of their respective officers, directors, employees, representatives and agents (collectively, "Releasees") from and against any and all liability whatsoever, including without limitation legal claims, costs, injuries, losses or damages, demands or actions of any kind (including without limitation personal injuries, death, damages, loss or destruction of property rights of publicity or privacy, defamation, or portrayal in a false light) in connection with this Sweepstakes or with the announcement, acceptance, ownership, or use or misuse of prize (including but not limited to any travel related thereto and any item redeemed therewith the Prize) and/or use of the Content, or other errors in these terms and conditions and (c) except where legally prohibited, by accepting the prize, Winner agrees to the use of his/her name, photograph, likeness, voice, image and biographical information and statements for advertising, trade, publicity and promotional purposes without additional compensation, in perpetuity, in all media now known or hereafter discovered, worldwide and on the Internet and World Wide Web, without notice, review or approval by the Sponsor and those acting under Sponsor's authority. Releasees are not responsible for loss, damage, or claims resulting from the Sweepstakes.  Participants or Winner will be disqualified for any attempt to tamper with any aspect of the Sweepstakes, or circumvent these Official Rules. Sponsor reserves the right to remedy any such action, disruption, or circumvention in a manner, determined solely by Sponsor that is fair and equitable to Sweepstakes participants. Sponsor reserves the right, in its sole discretion, to void, modify, terminate or suspend this Sweepstakes (or any portion thereof) should fraud or any unauthorized human intervention or other causes beyond the reasonable control of Sponsor corrupt or impair the administration, security, fairness or proper play of the Sweepstakes.
Laws in the Entrant's country of residence may give Entrant the right to file claims before the courts of that country and may provide that some laws of that country are also applicable to this Sweepstakes. However, if any provision of the Official Rules or the application of any such provision to any person or circumstance shall be declared to be invalid, unenforceable or void, such decision shall not have the effect of invalidating or voiding the remainder of the Official Rules, it being the intent and agreement of the parties that the Official Rules shall be deemed amended by modifying such provision to the extent necessary to render it valid, legal and enforceable while preserving its intent or, if such modification is not possible, by substituting therefore another provision that is valid, legal and enforceable so as to give effect to Sponsor's intent. If and to the extent that English law applies to this Sweepstakes, or to any dispute arising in connection with this Sweepstakes, nothing in these Official Rules shall in any way limit or exclude liability for or in connection with (a) fraud, or (b) death or personal injury caused by negligence.

Disputes: As a condition of participating, entrants agree (and agree to confirm in writing), to the extent permitted  by law: (a) to release Releasees from any and all liability, loss or damage incurred with respect to the awarding, receipt, possession, and/or use or misuse of any prize, (b) that under no circumstances will participant be permitted to obtain awards for, and participant hereby waives all rights to claim, punitive, incidental, consequential, or any other damages, other than for actual out-of-pocket expenses; (c) all causes of action arising out of or connected with this Sweepstakes, or any prize awarded, shall be resolved individually, without resort to any form of class action; and (d) any and all claims, judgments, and award shall be limited to actual out-of-pocket costs incurred, excluding attorneys' fees and court. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the participant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of California, without giving effect to any choice of law or conflict of law rules, which would cause the application of the laws of any jurisdiction other than the State of California. By entering, participants consent to the jurisdiction and venue of the federal, state and local courts located in Los Angeles County, California.

Name of Winners. For winners' first name and surname initial, city & state/province, visit Requests must be received by 2/1/18.  Canadian and UK residents may omit return postage.

Sponsor: Princess Cruise Lines, Ltd. and Princess Cruise Lines, Ltd. (Corp.), 24305 Town Center Drive, Santa Clarita, CA 91355.